Chupi Sweetman-Durney

/Chupi Sweetman-Durney

Chupi Sweetman-Durney

Chupi started her eponymous jewellery brand in her spare room and scaled her company to a multi-million pound business based in Ireland. At 21, Chupi was scouted by Topshop from her first year in college and was the youngest designer to ever work for the company. After a six year career in fast-fashion, Chupi wanted to create something that lasted forever and which celebrated Ireland’s design heritage, and so in April 2011 Chupi the brand was born. It has been a rapid journey from Irish startup to an internationally acclaimed multi award winning brand. Now a growing team of 60+ talented individuals create and ship Chupi’s beautiful jewellery to 67 countries around the world from London to New York to Tokyo. The business has evolved  through a strong digital strategy, taking the Irish strengths of storytelling to world the modern platforms of social media and ecommerce. Chupi was recently shortlisted for the Ernst & Young Entrepreneur of the Year Awards.

www.chupi.com